Tag: apocalypse

Influencer Identity and Apocalyptic Prophecy: Summer Emerald via @heaberald

Review November 14, 2020

By Dallas Fellini

On her Instagram account, Summer Emerald asserts that she is the “World’s Hottest Doomsday Preacher.” Her Internet presence alone possesses the sort of authority that makes me unwilling to question this. For almost a year, I have been vigilantly watching the Montreal-based artist prophesize the apocalypse to her Instagram followers. Appropriately, my visits to Emerald’s Instagram page became more frequent after being placed under government-mandated social isolation in my gloomy basement apartment at the onset of the COVID-19 pandemic. 

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